Mastering Your 3 Zones
The 3 Zones in Business and Sales.
Come join us as we take a look at what they are and how you use them.
From the best-selling book “Sell More Make More”, we will dive into these 3:
1. Zones as a Sales Progression System The zones represent a customer’s journey from initial contact to becoming a client:
* Cold Zone: Marketing and initial prospecting
* Warm Zone: Sales conversations and presentations
* Hot Zone: Decision-making, transactions, and client retention
2. Pull vs. Push Sales Strategy The author emphasizes the “Pull Effect” in sales, which means:
* Attracting customers instead of aggressively pushing sales
* Creating environments that naturally draw people in
* Using systems that make potential clients comfortable entering your sales process
3. Intentional Zone Management Successful sales require understanding and managing these zones:
* Treat people differently depending on which zone they’re in
* Recognize that sales happen primarily in the hot zone
* Be aware of “false positives” where prospects seem interested but aren’t truly committed
Your zones provide a systematic approach to understanding and navigating the sales process, emphasising the importance of creating a comfortable, attractive environment for potential clients.
For a more in-depth understanding, join this workshop and let us help you win.
Virtual Event
Speakers
-
Scotty Schindler -
Andrew Thrid
Local Time
- Timezone: America/New_York
- Date: Apr 01 2025
- Time: 8:00 pm - 9:00 pm
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