21 Business Tips For 21 – Marketing

Panel 1 | Marketing Tips

• Anthony English  Making the most of YouTube
  1. 97% of searches on YouTube are asking questions (you don’t have to win an Oscar)
  2. YouTube can be a natural complement to speaking over Zoom and having written content
• Rob Deptford Two fundamental ways to raise your social video value
  1. The right use of images
  2. Speaking to time (60 second video structure)
• Cath Fowler Digital marketing campaigns
  1. Why all businesses and entrepreneurs still need a website
  2. Rise of voice search and the importance of accessibility and inclusivity